It's All About Bonding

Recent studies support the importance of touch for increasing the confidence to do things that might otherwise cause ambivalence. It seems the imprint of a mother's attention and affection carries with it a lifelong benefit. Studies indicate, whether it is a reassuring touch by a supportive female or a telephone call with a person's mother, that the release of oxytocin helps to make us feel more at ease with the challenges of life.  So, if you want to help someone feel secure and to give them a boost of confidence, just give them a gentle reassuring touch on the shoulder.  It's just that simple!